Grassroots campaign featuring PSAs by Canadian A-listers including Eric McCormack, Mary Walsh, Sheila McCarthy, Andrea Martin, Gordon Pinsent, Eric Peterson, Tatiana Maslany, Paul Gross, Megan Follows, Shaun Majumder, David Suzuki, and many more, kicks off Sept. 23 at ThisIsNotADrill.ca
ARCA is founded by award-winning Toronto actor and artist Liisa Repo Martell, bringing together artists’ voices to demand real action for climate change
TORONTO (September 23, 2019) – Artists for Real Climate Action (ARCA), a grassroots, non-partisan group of actors, filmmakers, writers, graphic designers, comedians, and visual artists, today launched a national campaign called “ThisIsNotADrill” aimed to propel the climate emergency to the forefront of the nation’s consciousness and make it the #1 issue of the upcoming Canadian Federal Election on October 21.
Among Canada’s artists and celebrities collaborating on the grassroots campaign are: Eric McCormack, Mary Walsh, Sheila McCarthy, Andrea Martin, Gordon Pinsent, Eric Peterson, Tatiana Maslany, Paul Gross, Megan Follows, Shaun Majumder, David Suzuki, Cathy Jones, Paul Lee, Carolyn Taylor, Dan Mangan, Noah Reid, STARS, Kevin Drew, Patrick Watson, Devery Jacobs, Ann-Marie MacDonald, Donovan Woods, Bryan Webb, Nicola Correia-Damude, Jess Salgueiro, Peter Keleghan, Karen Robinson, Ruth Goodwin, Tony Nappo, Jean Yoon, R.H. Thomson, and many more.
Timed to coincide with the UN Climate Action Summit taking place today in New York, ARCA kicks off its website ThisIsNotADrill.ca with the rollout of public service announcements, songs, and events fronted by top Canadian A-list stars who have united for the shared purpose of using their voices and platforms to influence Canadians across the country to demand a real, comprehensive plan for climate action from their leaders. Visit this link to check out the first PSAs to launch the campaign.
Media Note: For photos and interview opportunities with please contact ThisIsNotADrillPR@gmail.com.
How to get involved:
Starting today, follow ARCA on social media at the links provided below, and be sure to like, share, tag, and invite others to check out ARCA’s unique and timely content.
On Friday, Sept. 27, ARCA will be on the ground at the Global Climate Strike rally at Queen’s Park (47 Queen’s Park Cres. E., Toronto) beginning at 11 a.m., taking part in the all-ages coalition of Toronto Climate groups demanding meaningful climate action. For more information on how to participate, become an ambassador, or to volunteer visit: www.thisisnotadrill.ca.
Visit www.thisisnotadrill.ca where new videos, as well as climate and election information will be added daily.
Founding member, Gemini Award-winning actor and activist Liisa Repo-Martell (Lars and the Real Girl, THIS IS WONDERLAND, FLASHPOINT), says ARCA’s mission is to make climate action the #1 priority this election. ARCA aims to inspire all artists in Canada to lend their voices to reach their diverse communities to unite Canadians from coast-to-coast-to-coast in demanding real leadership and action to combat the climate crisis before they head to the polls this Fall.
"ARCA started as a group of friends concerned about the terrifying climate crisis, who believe that we can use our respective crafts, creative voices, and platforms to get the message out to all Canadians that we need to vote for real action for climate change on October 21 and demand that our leaders make climate action a priority,” said Repo-Martell. “We are proud to have formed a collective of some of Canada’s outstanding artists from all disciplines, and to roll out a series of funny, stirring, sometimes scary, but always hopeful messages that together, we can demand our government step up with robust policies and definitive action to protect the future of Canada and our planet.”
Created in the spirit of citizen action, ARCA will be launching new video content throughout the election cycle with a unified message of putting climate action on the ballot.
Social Media Links:
Twitter: @This1sNotaDrill
Facebook: Thisisnotadrill.ca
Instagram:thisisnotadrill.ca
#thisisnotadrill
#HEYVote
About Artists for Real Climate Action
ARCA – Artists for Real Climate Action is a grass roots, non-partisan group of actors, filmmakers, writers, graphic designers, comedians, visual artists, digital and broadcast marketers who have come together to marshal their persuasive powers toward a shared purpose: making climate action the #1 issue of the Fall election. ARCA seeks to ignite a sense of emergency around the climate crisis, prompted by the latest UN IPCC report calling for “urgent and unprecedented” action to prevent irreversible climate catastrophe. ARCA aims to inspire Canadians to demand real leadership and real action to combat this crisis, while inspiring confidence that change is possible and that the time to strike is now. ARCAs campaign of public awareness messages leverage the craft and voices of diverse Canadian artists, compelling Canadians to Vote for Real Action on Climate Change when they head to the polls on Oct. 21
– ThisIsNotADrill –
For more information, contact:
ThisIsNotADrillPR@gmail.com
info@thisisnotadrill.ca